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McKinsey has estimated that half the global population is unbanked. This poses a tremendous opportunity. Not a big surprise – this is fairly well known to many people. The last para of their report is interesting: “This is just a start. Updating and refining these analyses (and perhaps even refuting them) requires more detailed household Practitioners of competitive intelligence (CI) in most developed markets are accustomed to applying analytical and statistical tools to in-depth information which are available in standard database formats and collected from reliable sources. However, India can overwhelm even the most astute CI practitioner, as many traditional methodologies don’t work in the Indian context. More… - |
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