Picking out and piecing together relevant bits of information on the business environment from the noisy information overload around, is what CI practitioners must do.
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Picking out and piecing together relevant bits of information on the business environment from the noisy information overload around, is what CI practitioners must do. Most organisations approach competitive intelligence in a fire-fighting mode. They watch their market share go down one quarter, and hope it just a one-off thing. After the trend persists in the second quarter, they start making noises internally and call senior level meetings to discuss the situation. When they are still not able to pin |
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