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There is deep wisdom within our very flesh, if we can only come to our senses and feel it. ~Elizabeth A. Behnke No. I am not about to launch into a philosophical discussion. I am actually still on the topic of competitive intelligence. When we think of sources of intelligence, we often look outward In the real world, it is impossible to have perfect information on the competitive environment, although that is what everyone would ideally like to have. In order to stay ahead of the game, senior managers are required to take fast decisions. They do the best they can based on whatever inputs they have available Ask any one in a company whether they care about what is happening in their industry – I would bet that most of them will answer in the positive. Now if you ask them if keeping tabs on the business environment is part of their KRAs, you will get a totally different picture. We found Ever played “20 questions”?* You win if you ask smart (the right) questions. Successful CI is a little like playing 20 questions. |
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