Is your organization competitive-intelligence ready?

Category: Competitive Intelligence | February 24th, 2012 | By Varsha

Competitive intelligence is not only about knowing how to find the information you are looking for. It is also about

Asking questions that are relevant to your business. The decision makers who will use the CI need to be involved in deciding what questions need to be answered in order for the company to meet its

Tracking disposable income – for driving sales

Category: Competitive Intelligence | February 3rd, 2012 | By Varsha

Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on.

These industries are interested to know where the disposable income resides by geography, occupation, age, income group and so on, so that they are better able to target their