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Competitive intelligence is not only about knowing how to find the information you are looking for. It is also about Asking questions that are relevant to your business. The decision makers who will use the CI need to be involved in deciding what questions need to be answered in order for the company to meet Gathering competitor information, identifying industry and market trends, profiling potential customers and suppliers, assessing technology, conducting economic and political analysis, etc. These are only a handful of the many CI focus areas that attending a trade show can help with. If properly organized, an intelligence team can gather adequate useful information to suffice How have super markets changed our lives? The concept that led to the inception of Wal-Mart, and made it the world’s largest company was “making everything available under one roof”. A one stop shop for all your day to day needs. Whatever you need is made available to you in the supermarket; all you need Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on. These industries are interested to know where the disposable income resides by geography, occupation, age, income group and so on, so that they are better able to target |
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