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Most companies undertake annual strategy planning exercises (STRAP) to lay down the plan for the coming year. They undertake market/business research and competitive intelligence to support their planning. Some of this research is backward looking – How much did the market grow last year? What did my competitors do? Some research is forward looking – The blog tries to capture the irony represented by the ValueNotes research that almost all the CXOs feel that the economy and their industry will under perform; most feel that they can outperform their competitors because the fundamentals are good ..it is likely that commercial and retail spaces will be the life of the party (retail stores, office spaces, showrooms, malls). Currently LED lighting contributes about 10-15% of the market and will grow at a rate 35% over the next 3-5 years. Any businessman will tell you that knowing how your competitors sell their wares and at what prices is simply good business practice. But how do you get this information? Is it Ok to do mystery shopping? As in all other aspects of business, while (most times) there is clarity on what is legal and what General Motors India recently announced plans to phase out some of its old luxury models (Optra and Aveo), owing to the current slowdown in the automobile industry. In an industry where workers rarely get any breaks, GM India had observed 2 non productive days last month to address the sudden fall in demand. Overall sales |
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