After the incidence between NDTV and Neilsen, many respondents have started questioning the research data published. But the real problem with any research lies in the faulty scope and methodology. Highly diversified and fragmented markets like India need a customized solution for research and syndicated reports/association reports can only be used for reference!
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In most companies in India, competitive intelligence is not primarily done by CI professionals. Many functions are interested in competitive intelligence. Sales, marketing, strategy, product development, are the common ones. But finance, HR , procurement and others also need it. They all generally gather competitive information as part of their regular functional roles . The Topple rate is a measure that a McKinsey consultant devised in 2007. It measures the rate at which companies lose their leadership position or switch ranks. The ranking in this context is done on the basis of return on assets (ROA). For example, if the topple rate is 40%, it means that if you an |
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