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Politics affects business in very real ways, and this is becoming increasingly apparent in India. In recent weeks, corporations have been screaming hoarse about the impact of poor governance on business. In India governance is related inextricably to politics. Some headlines in the last week alone… Telenor writes off Rs 3,500 crore India assets …saying “the uncertainty Competitive intelligence analysts must frequently remind themselves of their final objective. Time and again, I have seen analysts get so involved in the “activity” they do, that they forget why they do it. They optimise the process, perfect the mechanics, plan the logistics and polish the presentation templates. But they forget to stand back and CI teams cannot be efficient, effective and successful without a buy-in from their co-workers at all levels – senior, middle and junior. CI teams face a dual challenge in terms of getting an internal buy-in within an organization. First, they need to show a good ROI to the senior management in order to justify their very Examples of competitive intelligence failures and blind spots are cited to emphasize the importance and value of CI to an organization. A recent one is the failure of Blockbuster to see opportunity to take its business online – a blunder that cost it its very existence. In India one of the oft quoted example is I understand that competitive intelligence is important. But why are competitive intelligence needs always urgent? Most companies that approach us for intelligence, want it in a tearing hurry. That some kinds of tactical intelligence is often required immediately is understandable. Sales teams often need intelligence on potential customers and competitors very urgently when they are say, |
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