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If I was asked this question only 5 years ago, I would have hesitated in responding. Competitive intelligence was “nice to have”, but few companies were ready to commit resources and budgets for it. I recently had the opportunity to interact with several senior CI practitioners from companies operating in various sectors such as IT, BFSI, Implementing a competitive intelligence framework in an organisation has huge challenges. Selecting appropriate tools for doing it, I believe, is the least of them and the last one that organisations, particularly those in emerging economies like India need to focus on. Creating awareness about CI and getting everyone to participate in it, is the first big The social media revolution has changed the way we interact with each other. Platforms such as Facebook, Orkut, Linkedin, blogs, forums, online communities, message boards, etc. have become mediums for everyone across the globe to exchange thoughts, ideas and opinions. The power of such a large number of people communicating and collaborating with Everyone would like the streets to be lit, but individually, each person would like to avoid paying for streetlights. If my neighbours on both sides put streetlights outside their homes, I don’t really need to put one outside mine. The street is adequately lit. Of course, each resident will use this logic. So, left solely As a competitive intelligence professional in an emerging economy, documentation is my pet peeve. Business and economic growth in developing economies will be higher with greater transparency and information, all other things remaining unchanged. The argument is simple. Under-documentation is a big impediment to decision making. It makes informed decision making very expensive. This means that |
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