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Emerging markets like India are the preferred destination for a variety of organizations – private equity firms looking for investment opportunities, corporations looking for new markets for their products, and asset managers looking for higher returns on their investments. But doing business in India is fraught with challenges, particularly for investors who are not familiar The bankruptcy of Monitor Group, the consulting firm, has come as a shock to the followers of the strategy gurus who set up the firm – Michael Porter and Mark Fuller. No management education is complete without a cogitation of the Porter’s five force model. How is it possible that the very firm that advised In most companies in India, competitive intelligence is not primarily done by CI professionals. Many functions are interested in competitive intelligence. Sales, marketing, strategy, product development, are the common ones. But finance, HR , procurement and others also need it. They all generally gather competitive information as part of their regular functional roles . The Topple rate is a measure that a McKinsey consultant devised in 2007. It measures the rate at which companies lose their leadership position or switch ranks. The ranking in this context is done on the basis of return on assets (ROA). For example, if the topple rate is 40%, it means that if you an Most companies undertake annual strategy planning exercises (STRAP) to lay down the plan for the coming year. They undertake market/business research and competitive intelligence to support their planning. Some of this research is backward looking – How much did the market grow last year? What did my competitors do? Some research is forward looking – Any businessman will tell you that knowing how your competitors sell their wares and at what prices is simply good business practice. But how do you get this information? Is it Ok to do mystery shopping? As in all other aspects of business, while (most times) there is clarity on what is legal and what |
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