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Competitive intelligence (CI) is a relatively new discipline in India. That is certainly not to say that companies in India are not familiar with CI. All companies need to do CI and do so in some form or other – formally or informally. They cannot survive without it. The practice of competitive intelligence has evolved along On the SCIP linkedin group I recently came across a survey to identify the education and career moves that can lead a person into the competitive intelligence discipline. It was most interesting to note that many of the competitive intelligence practitioners, even in countries more “CI mature” than India, got into their role by accident! Competitive While the practice of competitive intelligence is as old as competition and private enterprise itself, it has emerged as a systematic discipline and a profession in the developed economies only in the last 30 years or so. In India its practice is relatively new, but expected to grow very rapidly. There are several reasons that come The information explosion has played havoc with people’s schedules. One estimate puts the annual economic loss due to information overload at $900 billion (globally). While drowning in information, they are starved of usable knowledge. If organizations miss market signals, they risk being outwitted by their competitors. However, it is impossible (and inefficient) for India’s proposed National Manufacturing Policy (NMP) has ambitious objectives of creating employment for 100 million people and taking the share of manufacturing in India from the current 16% to 25% by 2022. Competitive intelligence is a key ingredient that policymakers need to use for meeting this objective. Growth of manufacturing in India is being seen as |
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