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Have you talked to a stranger today? Yes, I know what Little Red Riding Hood’s mother said, but if you are a competitive intelligence analyst, you are not doing a good job if you haven’t! Competitive intelligence is all about gaining competitive advantage (for your organization). For doing this, you have to be doing something different Competitive intelligence (CI) is a relatively new discipline in India. That is certainly not to say that companies in India are not familiar with CI. All companies need to do CI and do so in some form or other – formally or informally. They cannot survive without it. The practice of competitive intelligence has evolved along On the SCIP linkedin group I recently came across a survey to identify the education and career moves that can lead a person into the competitive intelligence discipline. It was most interesting to note that many of the competitive intelligence practitioners, even in countries more “CI mature” than India, got into their role by accident! Competitive How do I know the data is reliable? These were among the many questions debated during the lively panel discussion last week, at While the practice of competitive intelligence is as old as competition and private enterprise itself, it has emerged as a systematic discipline and a profession in the developed economies only in the last 30 years or so. In India its practice is relatively new, but expected to grow very rapidly. There are several reasons that come |
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