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Getting reliable inputs from primary research in India

Varsha — Wed, 10 Apr 2013 06:07:38 +0000

Emerging markets like India are the preferred destination for a variety of organizations - private equity firms looking for investment opportunities, corporations looking for new markets for their products, and asset managers looking for higher returns on their investments.

But doing business in India is fraught with challenges, particularly for investors who are not familiar

Listen to customers and reach closer to your business goals

Anubhuti Sinha — Fri, 15 Feb 2013 10:20:15 +0000

There is no business in this world that can afford to ignore the voice of their customers. Time and again businesses have relied on Voice of Customer (VoC) studies to improve bottom line profitability, drive top-line revenue growth, come up with innovative product ideas, and benchmark themselves with their competitors.

Critical input for increasing sales

Five Voice-of-Customer Features which score over Customer Satisfaction Surveys

Pratibha — Tue, 05 Feb 2013 12:33:22 +0000

CSS and VOC - Two popular methods for customer feedback. The challenges to human communication are well documented. If communication between individuals can be so challenging, then what about communication between two organizations of at least a 100 people each! Clients usually ask us what’s more effective - Customer Satisfaction Studies or Surveys (CSS) or

Green buildings to drive eco-friendly lighting

Namita Adavi — Thu, 15 Nov 2012 10:03:50 +0000

With energy efficiency and conservation being the new buzz words, there has been an increasing focus on bringing down energy costs as well as being environment-friendly. Real estate in India is responsible for about 30% of the total electricity consumed in India. The need of the hour is to reduce expenditure related to energy and

ValueNotes.biz » Research techniques

Getting reliable inputs from primary research in India

Listen to customers and reach closer to your business goals

Five Voice-of-Customer Features which score over Customer Satisfaction Surveys

Green buildings to drive eco-friendly lighting

Web 2.0: A valuable medium for doing business research