ValueNotes.biz

The less talked-about aspects of the Indian business culture

Varsha — Mon, 20 May 2013 09:39:01 +0000

Understanding the local business culture is an important pre-requisite for doing business in any foreign country.

If you Google Indian business culture, you’ll find dozens of articles on the cultural sensitivities that foreigners needs to have, for doing business in India. Most of them talk about what I think is the relatively easy stuff that

Getting reliable inputs from primary research in India

Varsha — Wed, 10 Apr 2013 06:07:38 +0000

Emerging markets like India are the preferred destination for a variety of organizations - private equity firms looking for investment opportunities, corporations looking for new markets for their products, and asset managers looking for higher returns on their investments.

But doing business in India is fraught with challenges, particularly for investors who are not familiar

Why long-term M&A and private equity prospects in India are bright

Arun Jethmalani — Tue, 19 Mar 2013 13:17:13 +0000

I am not going to repeat the “great” India story. Notwithstanding current problems, PE investors understand that India will grow substantially in the long run, and an under-served population of well over a billion makes this a market that cannot be ignored.

However, this article is not about growth, but structural changes to the Indian

Perils of conducting a ‘Voice of Customer’ Study In-house

Aniket Pargaonkar — Wed, 27 Feb 2013 05:38:16 +0000

Recently when I purchased a new car, the service executive at the shop asked me to sign a blank customer feedback form, that too before I got the delivery of the car! Being a research analyst and knowing the importance of the voice of customer, I was shocked and refused to sign it.

Why structured “Voice of Customer” studies help in customer retention

Arun Jethmalani — Tue, 19 Feb 2013 08:33:30 +0000

Today, as global and local economies struggle to grow, traditional sales and marketing strategies are proving less and less effective. Companies are less motivated to take on new vendors or try new services, decision making is agonizingly slow, and pricing is cut-throat. In this situation, the RoI on sales and marketing has fallen