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Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on. These industries are interested to know where the disposable income resides by geography, occupation, age, income group and so on, so that they are better able to target their Today’ news reported that the Congress has put the issue of food price rise on the shoulders of the agriculture minister and the minister in turn has shifted the blame on to Mother Nature. Who is responsible? And who needs to take what steps to get us out of this? Of all the economic imbalances that To me, some recent reports in the press attributing the healthy performance of manufacturing in India in Q2 FY10 to rural markets, brought the puzzle of rural markets in India into focus again. Every one who has anything to sell in India is trying to get to the “bottom of the pyramid”, because that is |
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