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How can small businesses in India do competitive intelligence (CI)? I had the opportunity to discuss this with a group of small businesses at the TiE breakfast event in Pune last month. Small businesses have limited resources at their disposal and need to figure out ways to do CI on small budgets. In developed economies “Simplicity is the ultimate sophistication”~ Leonardo Da Vinci These words are wisdom, but wisdom is a virtue of few. The rest need to develop it. Tata Docomo recently launched an ad campaign asking people to “Keep It Simple, Silly,” which became an instant hit. Organizations have found that it is easier to sell simple ideas than Pratibha and I attended the “India Insurance 2020” conference arranged by FICCI earlier this week and got to hear what was on the minds of the industry bigwigs. The industry (particularly the life insurance segment) has grown very fast in the last 10 years. While initial growth came at a very fast pace, it has now To me, some recent reports in the press attributing the healthy performance of manufacturing in India in Q2 FY10 to rural markets, brought the puzzle of rural markets in India into focus again. Every one who has anything to sell in India is trying to get to the “bottom of the pyramid”, because that is It has been four years since the Right to Information Act was passed in India. Its record during its relatively brief tenure is mixed. A recent a study by the National RTI Awards Secretariat instituted by the Public Cause Research Foundation (PCRF), a Delhi-based organization that works in the area of transparent, accountable |
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