Past couple of weeks I have seen many courier boys coming to my office with packages and some of them returning with packages. Yes, you guessed it right; these are ‘returns’, a word that most e-commerce companies hate. Understandably so, as it involves repackaging, reimbursing and losses to already narrow profit margins in e-commerce. Though
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In economic downturn, managers face challenge of low marketing budgets. Market research could help these managers over come these constraints and increase sales. New business plans could be assessed based on feasibility study Most companies undertake annual strategy planning exercises (STRAP) to lay down the plan for the coming year. They undertake market/business research and competitive intelligence to support their planning. Some of this research is backward looking – How much did the market grow last year? What did my competitors do? Some research is forward looking – The blog tries to capture the irony represented by the ValueNotes research that almost all the CXOs feel that the economy and their industry will under perform; most feel that they can outperform their competitors because the fundamentals are good How can small businesses in India do competitive intelligence (CI)? I had the opportunity to discuss this with a group of small businesses at the TiE breakfast event in Pune last month. Small businesses have limited resources at their disposal and need to figure out ways to do CI on small budgets. In |
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