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Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on. These industries are interested to know where the disposable income resides by geography, occupation, age, income group and so on, so that they are better able to target their “Can you do research and tell me what my key intelligence topic should be?” was a request from a market intelligence analyst to us recently. What he was actually saying, is that he needs pointers on what trends or developments will be relevant to his company going forward, so that he can focus on them This is the season for forecasting – looking at what the new year might bring… Not to be left behind, here are my two bits on what 2012 will bring for competitive intelligence practitioners in India. World economies are so intricately interconnected today, that it is not possible to talk about the business climate in India Treating a patient for the wrong ailment will not make the patient better, but may actually harm him. This is as true for an organization as for the human body. Strategy formulation (and planning) is undertaken at least once a year in most organizations; and more often than that in some organizations. Strategies are devised for Competitive intelligence (CI) is a relatively new discipline in India. That is certainly not to say that companies in India are not familiar with CI. All companies need to do CI and do so in some form or other – formally or informally. They cannot survive without it. The practice of competitive intelligence has evolved along |
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