The blog tries to capture the irony represented by the ValueNotes research that almost all the CXOs feel that the economy and their industry will under perform; most feel that they can outperform their competitors because the fundamentals are good
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“Data is what distinguishes the dilettante from the artist.” – George V. Higgins Yet, reliable data is so hard to find in the Indian business context, that very few companies operating in the country factor it into their decision-making; most are forced to rely more on gut feel and anecdotal evidence. Why is data so All competitors have access to the similar data and information. But only a few of them are able to leverage it to ink success stories. While data constitutes fragments of information that are unconnected to each other or the environment, information is the knowledge build by putting several data points together. Intelligence is understanding the McKinsey has estimated that half the global population is unbanked. This poses a tremendous opportunity. Not a big surprise – this is fairly well known to many people. The last para of their report is interesting: “This is just a start. Updating and refining these analyses (and perhaps even refuting them) requires more detailed household Practitioners of competitive intelligence (CI) in most developed markets are accustomed to applying analytical and statistical tools to in-depth information which are available in standard database formats and collected from reliable sources. However, India can overwhelm even the most astute CI practitioner, as many traditional methodologies don’t work in the Indian context. More… - To me, some recent reports in the press attributing the healthy performance of manufacturing in India in Q2 FY10 to rural markets, brought the puzzle of rural markets in India into focus again. Every one who has anything to sell in India is trying to get to the “bottom of the pyramid”, because that is |
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