The blog tries to capture the irony represented by the ValueNotes research that almost all the CXOs feel that the economy and their industry will under perform; most feel that they can outperform their competitors because the fundamentals are good
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Competitive intelligence analysts must frequently remind themselves of their final objective. Time and again, I have seen analysts get so involved in the “activity” they do, that they forget why they do it. They optimise the process, perfect the mechanics, plan the logistics and polish the presentation templates. But they forget to stand back and CI teams cannot be efficient, effective and successful without a buy-in from their co-workers at all levels – senior, middle and junior. CI teams face a dual challenge in terms of getting an internal buy-in within an organization. First, they need to show a good ROI to the senior management in order to justify their Examples of competitive intelligence failures and blind spots are cited to emphasize the importance and value of CI to an organization. A recent one is the failure of Blockbuster to see opportunity to take its business online – a blunder that cost it its very existence. In India one of the oft quoted example is I understand that competitive intelligence is important. But why are competitive intelligence needs always urgent? Most companies that approach us for intelligence, want it in a tearing hurry. That some kinds of tactical intelligence is often required immediately is understandable. Sales teams often need intelligence on potential customers and competitors very urgently when they are All of us have received gifts at some time or the other – on birthdays perhaps? All gifts are fun to open, but once in a while we have received something that was exactly what we wanted – the perfect gift. And that gift stood above all others – how could the giver possibly have How can small businesses in India do competitive intelligence (CI)? I had the opportunity to discuss this with a group of small businesses at the TiE breakfast event in Pune last month. Small businesses have limited resources at their disposal and need to figure out ways to do CI on small budgets. In |
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