|
||||||||||||||||||||||||||
|
Politics affects business in very real ways, and this is becoming increasingly apparent in India. In recent weeks, corporations have been screaming hoarse about the impact of poor governance on business. In India governance is related inextricably to politics. Some headlines in the last week alone… Telenor writes off Rs 3,500 crore India assets …saying “the uncertainty With the Indian government opening up its renewable energy market to foreign players, India has now become a battleground for global giants in the wind energy industry. Many companies are entering the market to capitalize on the huge energy demand in the country. Energy deficit high and rising In the financial year 2010-11, energy deficit was about 17000MW I understand that competitive intelligence is important. But why are competitive intelligence needs always urgent? Most companies that approach us for intelligence, want it in a tearing hurry. That some kinds of tactical intelligence is often required immediately is understandable. Sales teams often need intelligence on potential customers and competitors very urgently when they are say, When you need research to answer a particular problem, how do you decide whether you will use secondary or primary research? Or, what the mix of the two will be? Do you decide on the basis of the budget you have available? Do you decide based on what your team is good at? Do you Competitive intelligence is not only about knowing how to find the information you are looking for. It is also about Asking questions that are relevant to your business. The decision makers who will use the CI need to be involved in deciding what questions need to be answered in order for the company to meet its |
|
|||||||||||||||||||||||||
|
Copyright © 2012 ValueNotes Database Pvt. Ltd.|All Rights Reserved|Terms of Use |
||||||||||||||||||||||||||
Recent Comments