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Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on. These industries are interested to know where the disposable income resides by geography, occupation, age, income group and so on, so that they are better able to target their ‘Spending the 31st night at home for the first time since the last 10 years’ – This was the latest Facebook update of one of my friends who works with a mid-sized investment banking boutique firm in Mumbai. The poor guy had just been retrenched by his employer citing weak business. If you look at This is the season for forecasting – looking at what the new year might bring… Not to be left behind, here are my two bits on what 2012 will bring for competitive intelligence practitioners in India. World economies are so intricately interconnected today, that it is not possible to talk about the business climate in India Have you talked to a stranger today? Yes, I know what Little Red Riding Hood’s mother said, but if you are a competitive intelligence analyst, you are not doing a good job if you haven’t! Competitive intelligence is all about gaining competitive advantage (for your organization). For doing this, you have to be doing something different On the SCIP linkedin group I recently came across a survey to identify the education and career moves that can lead a person into the competitive intelligence discipline. It was most interesting to note that many of the competitive intelligence practitioners, even in countries more “CI mature” than India, got into their role by accident! Competitive |
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