Subtle art of simplicity

Category: Research techniques | June 23rd, 2011 | By Haril Joshi

“Simplicity is the ultimate sophistication”~ Leonardo Da Vinci

These words are wisdom, but wisdom is a virtue of few. The rest need to develop it. Tata Docomo recently launched an ad campaign asking people to “Keep It Simple, Silly,” which became an instant hit. Organizations have found that it is easier to sell simple ideas than

The fall guys on the block

Category: Banking & Financial services (BFSI), Competitive Intelligence | November 30th, 2009 | By Pratibha

If companies are commissioning research to just “cover their backs” then why should firms (like us?) bother with methodology, sample sizes, segmentation, Porter’s five forces, SWOTs and what not?

Selling the family silver

Category: Doing business in India | November 6th, 2009 | By Varsha

That the Government is making it mandatory for all profitable Central Public Sector Enterprises (CPSEs) to disinvest 10% equity to the public is welcome. The Government is running too many businesses that are really not its business to run. And any downsizing of this activity is good.

That the proceeds of the