Subtle art of simplicity

“Simplicity is the ultimate sophistication”~ Leonardo Da Vinci

These words are wisdom, but wisdom is a virtue of few. The rest need to develop it. Tata Docomo recently launched an ad campaign asking people to “Keep It Simple, Silly,” which became an instant hit. Organizations have found that it is easier to sell simple ideas than

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The fall guys on the block

If companies are commissioning research to just “cover their backs” then why should firms (like us?) bother with methodology, sample sizes, segmentation, Porter’s five forces, SWOTs and what not?

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