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If I was asked this question only 5 years ago, I would have hesitated in responding. Competitive intelligence was “nice to have”, but few companies were ready to commit resources and budgets for it. I recently had the opportunity to interact with several senior CI practitioners from companies operating in various sectors such as IT, BFSI, As a competitive intelligence professional in an emerging economy, documentation is my pet peeve. Business and economic growth in developing economies will be higher with greater transparency and information, all other things remaining unchanged. The argument is simple. Under-documentation is a big impediment to decision making. It makes informed decision making very expensive. This means that In the real world, it is impossible to have perfect information on the competitive environment, although that is what everyone would ideally like to have. In order to stay ahead of the game, senior managers are required to take fast decisions. They do the best they can based on whatever inputs they have available to them Ever played “20 questions”?* You win if you ask smart (the right) questions. Successful CI is a little like playing 20 |
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