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Any businessman will tell you that knowing how your competitors sell their wares and at what prices is simply good business practice. But how do you get this information? Is it Ok to do mystery shopping? As in all other aspects of business, while (most times) there is clarity on what is legal and what All businesses everywhere undertake some kind of CI; they cannot survive without it. Even mom and pop stores do – although very informally. In India, it is mainly the large companies and multinationals that have formal competitive intelligence activities. How do they decide how much formal CI they should do? Here are some observations.. CI Politics affects business in very real ways, and this is becoming increasingly apparent in India. In recent weeks, corporations have been screaming hoarse about the impact of poor governance on business. In India governance is related inextricably to politics. Some headlines in the last week alone… Telenor writes off Rs 3,500 crore India assets …saying Competitive intelligence analysts must frequently remind themselves of their final objective. Time and again, I have seen analysts get so involved in the “activity” they do, that they forget why they do it. They optimise the process, perfect the mechanics, plan the logistics and polish the presentation templates. But they forget to stand back and |
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